The brief from Google was equal parts simple and ambitious: to inspire advertisers and marketers to rethink the possibilities of storytelling for the modern web. The result: Art, Copy and Code, a series of experiments and to re-imagine advertising.
THE TALKING SHOE: For our first experiment, we created a web-connected object with an attitude that went where you went and motivated you every step of the way.
A FILM BUILT BY CODE: To introduce the project, we created a sixty-second film – but instead of filming and editing it, we built it out of code. The result is a dynamic film that’s context-aware and different every time it’s viewed.