The Chromebook is a computer you don’t have to be good at computers to use. It does crazy-magical things like answer when you talk to it, start up instantly and it's designed by Google with the best of Google inside. All that for only $279. It's the most democratic of computers and truly FOR EVERYONE.

To launch it, we created a campaign that delivered straightforward product benefits with maximum, category-disrupting energy and fun, crafted with the most democratic of web content: animated GIFs.


ANTHEM :60



PRODUCTIVITY :30



EASY PEASY :30



SHARING :15



DOING :15



HANGING OUT :15



WOTKING TOGETHER :15



PRINT / OOH