With Mayor Eric Garcetti’s office and the City of LA, we spearheaded a campaign to bring the Games back to Los Angeles. We bid for 2024, but LA’s offering was so strong, and International Olympic Committee members were so impressed, that they awarded two Games at the same time. And brought the Olympic Games to Los Angeles in 2028.


IDENTITY SYSTEM



FILM: WHERE WILL YOU BE



WILL FERRELL

ROY CHOI



FILM: MY DREAM CITY



THE WEBSITE



ADDITIONAL LOGO EXPLORATION: interactive logos that change based on the location of the sun in the sky.



These might have been a bit ahead of their time. But hey, it’s 2028, right?