In 2011 Orange and iTunes came together to allow everyone on the Orange network to download a free film from iTunes every Thursday. That meant watching more film, anywhere.

Enter popcorn. A shit ton of it. Bursting out from wherever we watch films on. We even recorded Misirlou, the theme from Pulp Fiction, using a real orchestra.

For print and out of home, we designed iconic posters recreating film scenes in unexpected places.