Directing Work
I started directing in 2018, making the leap from Creative Director to Director.
Here’s a selection of some of the work I’ve directed so far.
“The Stool”
Squarespace Australia
Commercial for the Australian market, telling the story of Harry, a local legend who goes missing from a beloved pub, all thanks to Squarespace and its uncanny ability to turn anyone into an entrepreneur. The films were shot in a oner to heighten the feeling of abandonment left by Harry in our characters.
DoP: Cristina Dunlap
“The Most Electric EVs”
Hyundai
A series of spots for Hyundai, highlighting surprisingly awesome facts about Hyundai EVs. Narrated by the silky voice of Jason Bateman.
DoP: Salvatore Totino
UFO :30
River Rock :30
Porsche :15
Anxiety :30
Cat Nap :30
Cool Dad :15
“The Ditch”
Squarespace Australia / New Zealand
The story of Captain Kev: a seasoned sailor who turn his old vessel into a wedding venue for half-Aussie, half-Kiwi couples who can’t decide where to get married, with the help of his trusted(ish) deckhand and a Squarespace website.
DoP: Stuart Graham
Squarespace Collection:
Rick Rubin
A film to launch a collaboration with the legendary music producer.
DoP: Brian Lannin
John McEnroe
Netflix ✕ Squarespace
Now that John McEnroe has voiced a Netflix hit show, he wants to voice everything.
And he’s got a Squarespace website to prove it.
DoP: Brian Lannin
Puma World Cup
Puma’s 2010 World Cup commercial, elevating football to the rawest of all human emotions: Love.
Shot entirely in Africa with one crew going to Ghana and another to Ivory Coast, each scene was fully scripted but captured vérité to suspend disbelief and create a visceral depiction of what true love for football feels like.
DoP: Max Goldman | Co-Directed with Jakob Daschek
Squarespace, The Artist & the Actor
with Joseph Lee
Short film featuring the Emmy-nominated actor from Beef, in a conversation with his other side, the painter.
Shot on film, with a few surprises along the way.
DoP: Marz Miller
CBS Super Bowl
Bringing life to the network’s iconic logo through the iconic voices from its history.
In collaboration with the CBS editorial team.
Campaign for Pinterest shedding light on the different effects the same Pin can have on different people.
DoP: Carlos Veron
Footlocker / Nike
Series of spots to launch a collection featuring vintage Swoosh graphics.
Aimed at young sneakerheads, each spot depicts a group of kids getting the logos out in the world.
DoP: Tony Ung
Razer Respawn
Anthem to launch a new energy drink from Razer, geared at gamers.
The film features a range of gamers, from well-known pros with huge social followers to your average couch gamer.
DoP: Starr Whitesides
Sonos
Series of films for a campaign called “You’re Better Than this” aiming to poke fun at familiar listening fails and offer up Sonos as the must-have solution.
DoP: Max Gutierrez
Metromile
Campaign for Metromile: “Car Insurance for People Who Don’t Drive a Lot”
Dop: Carlos Veron / Tony Ung
Mailchimp
TV spot for the brand’s “Now What” campaign.
DoP: Carlos Veron
Starbucks
60+ films for “Be Good to Each Other” – a campaign shot in real stores with real baristas.
DoP: Andrew Gallo / Tony Ung / Harrison Schaaf
Quip
Anthem film for Quip, The Good Habits Company.
DoP: Carlos Veron
Spotify Music Video
Chantel Jeffries – Better, featuring Sierra Prescott
DoP: Tony Ung
Lyrics Music Video
for Spotify
Social House - Magic In The Hamptons, ft. Lil Yachty
Pinterest Shopping
A series of four films for the campaign “Make You Happen” showing how personal their platform can be.
DoP: Carlos Veron
Hasbro, Power Rangers
My goal was to create a toy commercial that didn’t suck. I wanted to stay true to the unapologetically kitschy TV series and nod to the over the top action sequences, while keeping the action and wardrobe authentic to how kids play and dress up in real life.
DoP: Colin Arndt
TOMS
TOMS – Stand Up Anthem, featuring Little Miss Flint and Blair Imani
DoP: Charlie Sarroff
Google Chromebook
A smorgasbord of animated GIFs to bring to life the most democratic laptop ever made.
Slomofos
One time, me and twelve other idiots decided to partake on a relay run from Los Angeles to Las Vegas. So I decided an even dumber idea would be to also shoot a documentary while running through Death Valley.
DoP: Matt Swenson / Max Gutierrez / Gui Borchert
To book / request a reel drop me an email at guiborchert at gmail dot com.