Gui Borchert is an award-winning creative director turned writer and director. His career began in graphic design, before he fell in love with writing, then fell in love with directing, and now he juggles all three like a creative tricyclist.
As a director, Gui has created work for brands like Adobe, Hyundai, Squarespace, Microsoft, Puma, Google, Starbucks, Sonos, Pinterest and Foot Locker. He also somehow convinced the likes of Rick Rubin, John McEnroe, Joseph Lee, and Samuel Eto’o to show up on set.
Gui’s work leans on performance and craft, often placing relatable characters in unexpected situations.
He’s been featured in Print Mag’s 20 under 30, AdAge’s 40 under 40, and is still holding out for a 50 under 50. Gui is also a published author of what might be one of the coolest and most useless books ever made.
Least importantly, Gui has voiced a drug dealer in GTA IV and once ran from LA to Vegas by foot. He doesn't have any cavities. He doesn't have a middle name either.
And even though his name sounds French, Gui is actually Brazilian.
Contact:
Imperial Woodpecker
+ 1 212 226 1001
stephanie@imperial.tv
guiborchert@gmail.com
Instagram: @gui.borchert
I’m on LinkedIn.
But I’m not on Friendster.
Me, circa 2018. None of the pictured furniture belongs to me.
Me again, thinking life was going to be all fun and games.
Awards:
ANDYs, Idea, Gold: Squarespace, Launch It
ANDYs, Craft, Gold: Squarespace, Launch It
Cannes Titanium Lion - Nike+
Cannes Cyber Lions, Grand Prix - Nike+
Cannes Cyber Lions, Gold - Nikelab Holiday 04
Cannes Cyber Lions, Gold - Nike iD
Cannes Cyber Lions, Gold - Nikelab Holiday 03
Cannes Cyber Lions, Bronze - Puma Museum of Power
Cannes Cyber Lions, Bronze - Nikelab 180 Fun pack
Cannes Cyber Lions, Bronze - Nikelab Spring 04
Cannes Cyber Lions, Bronze - Nikelab Comic Book
AICP Best in Class, Sound Design - Squarespace, Launch it
Cannes Film Lions, Shortlist - Google Art, Copy & Code Dynamic Film
Cannes Mobile Lions, Shortlist - Google Talking Shoe
D&AD Black Pencil, Nike+
D&AD Wood Pencil, YouTube Proud to Play
Best Copywriting of the Year, Shots - Squarespace John McEnroe
Silver Effie, Tillamook
Adweek Project Isaac Awards Digital Gold, Google Talking Shoe
Adweek Project Isaac, Awards Marketing & Advertising Gold - Google Talking Shoe
Shorty Awards Winner, YouTube Proud to Play
Shorty Awards Winner, Meet Me at Starbucks
One Show Interactive, Best of Show - Nike+
Andy Awards, Grandy - Nike+
Clio Awards, Grand Clio - Nike+
London International Advertising Awards, Winner - Nike+
IAB Mixx Awards Gold, B2B - Google Art, Copy & Code Dynamic Film
London International Awards, Weird Wonderful Work - Nikelab
One Show Interactive Merit, Puma Museum of Power
One Show Interactive, Silver - R/GA Origami Holiday Card
One Show Interactive, Bronze - Nikelab Art of Speed
One Show Interactive, Merit - R/GA Building Blocks Holiday Card
One Show Interactive, Silver - Nikelab
Clio Awards, Gold - Nike+
Clio Music, Gold - Sonos You’re Better Than This
Clio Awards, Bronze for Brand Building - Nikelab
Clio Awards, Bronze for e-Commerce - NikeiD
Clio Awards, Bronze for Fresh Approach - Nike
Clio Awards, Silver for Artistic Technique - Nikelab
Clio Awards, Bronze for Fresh Approach - Nikelab
One Show, Silver Business to Consumer - Nikelab
Webbys, Honoree - R/GA Origami Holiday
Webbys, Honoree - Nike+
4A's Partner Awards, Meet Me at Starbucks
AdAge 40 Under 40
Print Magazine New Visual Artists Review, 20 under 30
R/GA Cube, Recognition for Excellence
How Interactive Design Annual, Outstanding Achievement - Nikelab
Flash Forward Winner, Original Sound - Nikelab
Flashmasters Website of the month - Guiborchert.com
NY ADDYS, Gold - Nikelab
Design Interact Site of the Week - Nikelab
FWA Site of the Day - Nikelab
iBest Excellence in Design - gworka.com
Awarded a Dean's Scholarship for outstanding portfolios at Parsons
A teacher in high school once told me I made the best advertising assignment she had ever seen, and if that’s not a Grand Prix I don’t know what is, but more importantly why are you still reading this?