I’m Gui Borchert.

A director with Imperial Woodpecker.

I’m also a writer, former creative director, and published author. Just like Hemingway.

I grew up in Rio de Janeiro. Grew up some more in New York. Spent some time in London. I live in LA now.


Adobe, “Just Imagine”

DoP: Edu Grau

“Tennis Drums” feat. Pablo Rochat

“So Many Doors” feat. Airrack

“Powerslide” feat. Kinigra Deon

“Subway Meets Jungle” feat. Valerie Zhang

“Just Imagine” Anthem


Hyundai, “So Right It Feels Wrong”

DoP: Edu Grau

“Mall Cop”

“Couples Therapy”

“Lay Low”

“Lawyer Friend”

“Confession”

“Dad Santa”


Squarespace, “The Stool”

DoP: Christina Dunlap


Amazon, “In The Time It Takes”

DoP: Edu Grau

“Slang”

“Dap”

“Fade”

“Remote”


Microsoft, “The Computer You Can Talk To”

DoP: Darren Lew


Hyundai, “The Most Electric EVs”

DoP: Salvatore Totino

“UFO”

“Cat Nap”

“Porsche”

“Range Anxiety”

“River Rock”

“Cool Dad”


Squarespace, “The Ditch”

DoP: Stuart Graham


Netflix ✕ Squarespace, “McEnroe”

DoP: Brian Lannin


Squarespace Collection, “Rick Rubin”

DoP: Brian Lannin


Puma, “Love Equals Football”

DoP: Max Goldman ( co-Directed with Jakob Daschek )


Squarespace, “The Artist & The Actor”

with Joseph Lee

DoP: Marz Miller


Nike / Footlocker, “Wheels on Canvas”

DoP: Tony Ung


Razer, “Respawn”

DoP: Starr Whitesides


Starbucks, “Sam Forbes”

DoP: Andrew Gallo / Tony Ung / Harrison Schaaf


Mailchimp, “Now What”

DoP: Carlos Veron


CBS, “Eyeconic”