Adidas “Create Your Own Game”
Global campaign to wake up the world to a new Adidas and make a meaningful connection with the next generation of creators. The films flip the idea of athlete worship on its head. Your heroes are now your competition.
Don’t just follow, create your own game.
Directed by Henry-Alex Rubin
Messi got his own film, because he’s Messi:
And to tie the film to real life, we coordinated to have the video Messi likes in the film posted on the Adidas Instagram feed the night before launch. And Messi, of course, liked it IRL: