Puma French Ball
When Puma became the official ball of the France Ligue 1, they wanted to let the world know. It’s a great ball. And, you know, it’s a French ball, so it has a bit of a lovable ego. So we decided to give it a voice.
First came the messages, "hand painted" by the ball, stating its utmost importance to the world.
Then on the print ads, the ball takes over most of the ad space obscuring even the star footballers behind it.
We also created a :10 promo to be used everywhere from TV, to Jumbotrons, stadium field boards and online banners.