Hyundai
“The Most Electric EV Lineup”
Hyundai doesn’t just make EVs. They make the most electric EVs out there. Yes, their electric vehicles are more than electrified. They’re electric in every sense of the word. And before you ask, yes, that laser tunnel was shot practically, with real lasers that will put a hole in your face. Just like this commercial will.
Directed by Henry Hobson
“Electric Facts”
We then followed the big launch spot with a series of mini films highlighting surprisingly awesome facts about Hyundai EVs, narrated by the silky voice of Jason Bateman.
Directed by Gui Borchert (oui, c’est moi)
OOH
And then for OOH we went full-on all-electric with the colors and layouts.
Shot by Anton Watts.
