“Make Football Anywhere”
This Puma campaign started with a simple product idea. What if we made portable goals that allowed anyone to play football anywhere? Introducing the Goal Tape – a roll of tape distributed in stores and on the streets, that turns any wall into a football pitch.
We then assembled a team of young footballers and, with the help of photographer Dylan Coulter, captured them playing all over NYC and Brooklyn using the goal tape to create their pitch wherever it felt right.
And finally, it was time to shoot the Puma stars. So we traveled to Italy and Spain with photographer Carlos Serrao to capture the pros playing some impromptu football with the young locals.
