Hyundai
“It’s Ok”

During the Olympics we’re inundated with messages about grit, determination, and winning. Meanwhile, kids feel pressured to keep going at all costs, often under the watchful eye of their parents, which can take a toll in their mental health. A lot of these conversations about happen inside cars, on the way to and from practice and games. So we decided to create a campaign that aims to release the pressure of sport, and inspiring parents and kids to never stop finding what they truly love – and not just what they think they’re supposed to love.

Directed by Lance Acord