Chromebook “For Everyone”
The Chromebook is a computer you don’t have to be good at computers to use. It does crazy-magical things like answer when you talk to it, start up instantly and it's designed by Google with the best of Google inside. All that for only $279.
To launch it, we created a campaign that delivered straightforward product benefits with maximum, category-disrupting energy and fun, crafted with the most democratic of web content: animated GIFs.
Anthem :60
Productivity :30
Easy-Peasy :30
Sharing :15
Doing :15
Hanging Out :15
Working Together :15
Print / OOH: