Google “Ruas Pintadas”
Every four years Brazilians paint their streets for the World Cup. In 2014, Google helped them share it with the world. A short documentary produced by Fernando Meirelles tells the story of a country brought to life by its people.
Using the Street View cars, we captured the best streets and uploaded them to a custom Google Maps experience that allowed the world to explore each one of the colorful streets in all their glory.
After nine million views on YouTube and an overwhelmingly positive response, the documentary was cut as a sixty-second World Cup TV spot, airing in Brazil's largest network during games.
We also worked with local artists “Bicicleta Sem Freio” to create a custom mural for the project.
