Hyundai ✕ Amazon
Hyundai is the first ever car you can buy on Amazon. Yup, that thing that used to be time consuming and complicated is now almost as easy as buying toothpaste. Just throw the car into your shopping cart, click through the paperwork, and it’ll be ready at your local dealer for you to pick up. No giant box necessary.
Directed by Los Perez
“In The Time It Takes”
We then followed the big launch spot with a series of comedy spots highlighting just how quick it really is to buy a car on Amazon. Quicker than getting a haircut from a perfectionist barber. Or finding the remote. Or landing the perfect dap. Or learning to talk like your kids do.
Directed by Gui Borchert (yes, it me)
Stunt / OOH
We also brought the campaign to life in the real world, we juxtaposed Amazon’s iconic yellow buttons with Hyundai cars. In OOH boards and even on car haulers.
Broadcast Stunt
And finally, for Thursday Night Football, we coordinated with the on-screen commentators – down to the outfit they were wearing – to create two spots that played right after the halftime show on two separate games, showcasing Tony Gonzales and Andrew Whitworth buying a Hyundai on Amazon, creating the illusion of a live broadcast.
Directed by Ira Rosenzweig