Hello, I’m Gui Borchert. A director with Imperial Woodpecker. I’m also a writer, creative director and published author, just like Hemingway.
I grew up in Rio de Janeiro. Grew up some more in New York City. Spent some time in London. I live in LA now. Here’s some of my creative work.
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Hyundai ✕ Amazon
Squarespace "Launch It"
Hyundai "The Road"
Hyundai "Most Electric EVs"
Hyundai "Quality Isn't a Luxury"
Google Brasil "We Speak Translate"
Orange "Phoneheads"
Hyundai Olympics
Netflix ✕ Squarespace "McEnroe: From Tennis Legend to Voice Legend"
"Squarespace it!"
Squarespace Super Bowl "Sally's Seashells" feat. Zendaya and André 3000
Squarespace ✕ Magnum Photos
CBS Super Bowl "Eyeconic"
Adidas Football "Create Your Own Game"
Nike "Restoration"
Poster Series "Tautograms"
Pinterest "Making History"
Puma "Love = Football"
Nike "Vapor Series"
"Flip Book Fan"
"Year in Posters"
Barack Obama Official Poster
Alfa Romeo "Temptation"
Orange "Popcorn"
Google G Suite "Humpty Dumpty"
Nike Plus
"LA 2028" Winning Olympic Bid
Puma "Make Football Anywhere"
Orange "Tiny Top-Ups"
Infiniti "Thrones"
Google "Talking Shoe"
Infiniti "Study of Power"
Chromebook "For Everyone"
Nike "Design by Nature"
Type Texturizer
Nikelab
Nike "Art of Speed"
Teavana "What Good Feels Like"
Sonos "You're Better Than This"
Tillamook "Dairy Done Right"
NYC 2012
"Absolut Brasil" Series
Puma "French Ball"
YouTube "Proud to Play"
"Project Recon"
"Meet Me at Starbucks"
Google Brasil "Painted Streets"
